Customer development is the practice of gaining customer insights to generate, test, and optimise ideas for products and services through interviews and structured experiments.
Getting your customer focus wrong is the top reason why startups fail in the first place.
On Form you will spend a lot of your time doing customer development. You can use the following materials to start learning more about what effective customer development looks like.
If you're already a customer development pro, you should start using these techniques with potential customers to develop your insights before the programme starts.
The Mom Test - a book by Rob Fitzpatrick